For this project, I chose the dragon fruit to work on. Through the process of idea development, I produced 32 different compositions based on geometric, organic and abstract appearances. I used a limited colour palette and different software and techniques to create these compositions. Next, I selected and improved the best design then added the word "Luscious" to it with a typeface that visually expresses the definition of the word effectively. Lastly, I structured it into 3 different sizes and ratios - a recipe card, an in-store banner and an Instagram post.